I create simple, elegant experiences

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Who am I?

My name is Alex and I’m a User Interface / Interaction designer with 6+ years experience. Currently working as User Interface Design Manager at Debenhams, I’m passionate about crafting effective multi-channel user experiences that are simple, elegant & consistent for a user to enjoy across all platforms.

I’m also experienced in creating detailed UI Brand Guidelines, for use by both designers and developers when working within a brand to achieve a high standard throughout.


Debenhams Design System

Debenhams Product Page

Prayers & Apples

Mission Wraps