I create elegant, useable experiences

View my portfolio
Find out more about me

Who am I?

My name is Alex and I’m a User Interface / Experience designer with 6+ years experience. Currently working as User Interface Design Manager at Debenhams, I’m passionate about crafting effective multi-channel user experiences that are useable, elegant & consistent for a user to enjoy across all platforms.

I’m also experienced in creating detailed Design Systems from the ground up, for use by both designers and developers when working within a brand to achieve a high standard throughout.


Tablet Replatform

Design System

Product Page

Beauty Club Relaunch


Mission Wraps




Prayers & Apples